Millionaire Ways

Article Leverage, the Next Step up from Article Marketing

Marketing Your Business in Just 30 Minutes a Week

Before I explain Article Leverage to you, let me remind new readers about the benefits of Article Marketing, which is the practice of providing royalty free content to websites, e-zines and newsletters.

Everyone is talking about Article Marketing because it is unquestionably the simplest and most effective form of marketing available to home based business owners. It costs almost nothing, takes about 30 minutes a week, and attracts qualified visitors to your website.

It works like this: write a simple article that is interesting to your target market. It needn't be of "War and Peace" proportions. Just write somewhere between 800 and 1500 words on the topic of your choice. You can even use a service such as Elance to have it ghost-written for you. Then submit your article all over the web to ezine publishers, newsletter editors and content-laden websites.

The first bonus is that when your article is published, which is very likely, your target market reads your words, and you will be seen as an expert, after all, you’re a published author! The second bonus is that as a thank-you for providing free content, you are permitted to include a link to your website in a 'resource box' at the end of the article. That will generate back-links which makes your website appear attractive to search engines.

This is better than advertising, and far less expensive, because unlike paid-for advertising, your article remains available for people to find for weeks, months, even years. As new people find your article they click the link and visit your site. You have a perpetual traffic machine, driving tons of pre-qualified, interested, "open-to-an-offer" traffic to your site.

The problem is the effort of submitting your articles to enough sites that you really make a splash. Most authors will submit their articles to 20-30 places before getting totally burned out on the submission process. It’s tedious, dull, drudge work.

Happily there are online services that automatically submit articles for authors. You can read about the one I use by clicking the banner below.

Some services tempt you with an affordable one-off purchase to buy software that sits on your PC, to be re-used month after month at no further cost. This was my first tactic, but it soon became obvious that this was a less than ideal solution, as their submission list was soon out-of date, excluding newer directories.

Others, such as the one above, are subscription based. Reputable subscription services update their lists regularly, so you always have the best possible distribution. Many of these also offer an affiliate scheme and you can recover the cost of your subscription by recommending the service to others.

Although there are several providers available, each describing their services as the best, I have recently switched from a competitor to the company above because of its innovative approach to the potential problem of "duplicate content".

Experts differ in their opinions as to whether you will be penalised for having several copies of the same article distributed about the Internet. However, it makes sense to me that several different articles will be more valuable than the same one over and over again.

Article leverage is the practice of creating several different versions of an article, to get as much value out of it as possible. An automated facility is provided by my new submission service, at no extra cost from their standard service. In contrast to the effort involved in providing and administering your own article variations, or the cost of paying for rewrites, the online service will only take about 20 minutes more per article.

In conclusion, if you want a cost-effective and simple way to generate targetted traffic, long-term, without feeding the insatiable Pay-Per-Click monster, try the Article Submission service below. There's a 30-day money-back guarantee when you first sign up, so if you are dissatisfied with the service, you have lost nothing.

Joy Healey, 34 Kynaston Wood, HARROW, HA3 6UA, UK    Tel: +44(0)20 8954 9995

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